Alice + Olivia

Alice + Olivia is an American fashion brand founded in 2002, known for bold designs and vibrant colors across dresses, tops, bottoms, and accessories. The collection appeals to shoppers seeking distinctive contemporary style with a confident edge.

What Makes Alice + Olivia Stand Out

Alice + Olivia launched in 2002 from Russian Tea Room in New York, created by designer Stacey Bendet and Rebecca Matchett, starting with a pants collection. The brand name honors the daughters of two close family friends. Today it operates from New York City and has expanded to over 50 countries worldwide. The line centers on eye-catching color palettes and daring silhouettes that reject safe, neutral basics. Each piece carries that signature Alice + Olivia confidence, whether in a printed dress, tailored trouser, or statement accessory. The brand attracts shoppers who want their clothes to make an impression and aren't afraid to stand out in a crowd.

Range from Everyday to Statement Pieces

The collection spans women's clothing essentials and standout separates. You'll find dresses in various styles and fabrications, bottoms ranging from casual to polished cuts, and tops that work as both basics and focal points. Accessories round out the offering, letting you add Alice + Olivia touches to existing wardrobes. Price tiers vary across the line, with entry-level pieces available alongside premium designer items. The range reflects the brand's philosophy: fashion should be fun, colorful, and unapologetically bold. Whether you're building a capsule wardrobe or seeking one striking piece to refresh your style, there's breadth here. Sale sections frequently rotate, offering the chance to access higher-priced items at reduced costs for budget-conscious shoppers who appreciate the brand's aesthetic.

Shopping Smart on Alice + Olivia's Site

Navigate the site by browsing dresses, tops, bottoms, and accessories separately to find exactly what you need. The collection moves seasonally, so checking back regularly helps you catch new arrivals and seasonal sales. Email signup offers an easy way to stay informed on launches and exclusive offers, and many first-time shoppers find welcome benefits worth the subscription. Read product descriptions carefully, as Alice + Olivia pieces often feature distinctive prints, cuts, or color combinations that may photograph differently online than in person. Review the sizing guide before ordering, since contemporary designer fits can vary. The brand's bold aesthetic means these pieces work best when you're confident wearing color and pattern—they're designed to be noticed, not to blend in. Return and exchange information is available on the site, so review those policies before checkout to ensure peace of mind with your purchase.

What stands out

• Distinctive bold designs in vibrant colors that stand out
• Established brand with 20+ years of design heritage
• Operates in over 50 countries with consistent quality

Worth knowing

• Contemporary designer pricing sits above mass-market brands
• Bold aesthetic may not suit shoppers preferring neutral basics

When was Alice + Olivia founded?

Alice + Olivia launched in 2002 at Russian Tea Room in New York, created by designer Stacey Bendet and Rebecca Matchett. The brand started with a pants collection and has since grown into a full contemporary fashion line available in over 50 countries.

What products does Alice + Olivia sell?

The brand offers women's clothing including dresses, pants, tops, and skirts, plus accessories. Each piece emphasizes bold colors and confident, distinctive design. The collection ranges from everyday essentials to statement pieces that reflect the brand's signature contemporary aesthetic.

Is Alice + Olivia good for bold style seekers?

Yes, if you enjoy vibrant colors and aren't afraid to stand out. Alice + Olivia specializes in daring designs and eye-catching prints, making it ideal for shoppers who want their wardrobe to reflect personality and confidence rather than blend into neutral trends.