Billionaire Boys Club

Official store of the Billionaire Boys Club and ICECREAM clothing lines by Pharrell Williams. Luxury streetwear tees, sweatshirts, denim, accessories & more.

Billionaire Boys Club and ICECREAM offer designer streetwear, apparel, and accessories rooted in Pharrell Williams' vision of wealth as creativity and self-expression. The official store carries everything from t-shirts and hoodies to footwear and hats across a broad price range.

What You'll Find in the Catalogue

Billionaire Boys Club's product range spans over 250 items organized across eight core categories. T-shirts dominate the selection with 91 options, followed by a substantial accessories line of 28 pieces and a dedicated kids collection of 26 items. Footwear, hats, sweatshirts, jackets, and pants round out the roster, giving shoppers multiple entry points into the brand's aesthetic. Prices run from $55 to $300, so while the brand leans luxury, entry-level basics exist alongside premium pieces. The inventory reflects the brand's streetwear-meets-luxury positioning, with offerings that span casual everyday wear and statement pieces designed to stand out. Whether you're looking for a graphic tee or a full outfit, the breadth means most shoppers will find something aligned with their style and budget.

Gaps in Kids and Pants Selection

While the kids collection of 26 items is respectable, it lags significantly behind the adult apparel range, which may disappoint parents seeking deeper variety for younger fans. Pants are another weak spot, with only 8 options available, limiting options for shoppers seeking full outfit coordination or seasonal staples like winter joggers or cargo styles. The footwear category, though modest at 24 pieces, is also narrower than expected for a brand with Pharrell's influence in sneaker culture, suggesting collaboration partnerships may be housed elsewhere. These gaps mean shoppers seeking complete capsule wardrobes or comprehensive size runs in niche categories like children's outerwear may need to shop elsewhere or wait for seasonal restocks.

What stands out

• Accessories line offers affordable brand entry points
• Price range from $55–$300 balances luxury with accessibility

Worth knowing

• Pants selection limited to only 8 options
• Kids collection smaller than the adult apparel range

What is Billionaire Boys Club?

Billionaire Boys Club and ICECREAM is a luxury streetwear brand founded by Pharrell Williams in partnership with NIGO in 2003. The name uses irony to provoke thought; the brand defines wealth as creativity, compassion, and self-expression rather than financial status.

Is there a kids collection?

Yes, Billionaire Boys Club offers a dedicated kids collection of 26 items. However, the kids range is smaller than the adult apparel selection, so variety in sizes and styles may be limited compared to the main store.