Diane Von Furstenberg

Diane von Furstenberg: A Heritage Designer Brand DVF was founded in 1972 by Diane von Furstenberg, who set out to empower women through style and confidence. Renowned for the iconic wrap dress, DVF became a global designer brand, celebrated for its bold approach to color and print, and feminine silhouettes that are effortless, sexy, and on-the-go. The DVF brand gives women the tools to be the women they want to be, always putting the Woman before Fashion. "Our jersey fabric sculpts the body and acts as a second skin. Prints with movement make a woman feel even more feline. All of this explains the magic of the DVF wrap dress and its body language of confidence." - Diane von Furstenberg “Clothes have to be simple, timeless, and an extension of a woman’s personality.” - Diane von Furstenberg The Woman Behind The Brand Diane von Furstenberg is a fashion designer, philanthropist, and author who has dedicated her life to inspiring women. As founder of her eponymous brand and creator of the iconic wrap dress, Diane defined freedom for generations of women. She established the DVF Awards with the Diller-von Furstenberg Family Foundation in 2010 to honor and support women who have had the courage to fight, the strength to survive, and the leadership to inspire. She has authored several books including Diane: A Signature Life, The Woman I Wanted to Be and Own It: The Secret to Life. Diane was inducted into the National Women’s Hall of Fame in 2019, and she received the Chevalier de la Légion D’Honneur from France in 2020, as well as the Commandeur de l'Ordre de la Couronne from her

Diane Von Furstenberg is a heritage designer brand founded in 1972, celebrated for its bold approach to color, print, and the iconic wrap dress. The collection emphasizes effortless, feminine silhouettes designed to empower women through style and confidence.

What You'll Find in the DVF Collection

Diane Von Furstenberg's online store offers a curated selection of designer apparel spanning multiple categories. The collection includes 95 dresses as the cornerstone offering, complemented by 46 shirts and tops, 26 pants and shorts, 19 skirts, 15 sweaters and knits, plus outerwear, jackets, blazers, jumpsuits, and rompers. Prices range from USD 198 to USD 1095 across 250 products, positioning the brand in the contemporary designer segment. The assortment reflects the brand's philosophy that clothes should be simple, timeless, and an extension of a woman's personality. Jersey fabrics are a signature element, engineered to sculpt the body and act as a second skin. The prints emphasize movement and femininity, creating the distinctive DVF aesthetic that combines sex appeal with practicality for modern women on the go.

The Wrap Dress and Its Legacy

The wrap dress remains the cornerstone of Diane Von Furstenberg's legacy and continues to dominate the collection. Created by founder Diane von Furstenberg in 1972, this silhouette was revolutionary in giving women a garment that balanced elegance with ease. The design embodies the brand's core mission: to empower women through clothing that makes them feel confident and capable. The wrap dress's enduring popularity across the 95-dress lineup demonstrates its timeless appeal and versatility. According to the brand, the wrap dress's body language communicates confidence, while its construction adapts to different body types without requiring extensive tailoring. The continued emphasis on this style shows DVF's commitment to refining and re-imagining a proven formula rather than chasing fleeting trends. Seasonal iterations in different prints and colors keep the iconic silhouette fresh while maintaining the structural integrity that made it famous.

Price Entry Points and Range Considerations

DVF's pricing reflects its position as a luxury contemporary brand, with entry-level pieces starting at USD 198 and premium items reaching USD 1095. This wide range means shoppers can find various price points depending on category and construction. Basic tops and simpler pieces tend toward the lower end, while dresses, outerwear, and special fabrications command higher prices. The 26 pants and shorts options, the 19 skirts, and the 15 sweater and knits provide mid-range alternatives to the dress-focused collection. The diversity of 250 products across eight categories suggests that building a complete outfit is possible at different budget levels, though expecting every item to fall in the entry-level tier would be unrealistic. Shoppers accustomed to mass-market pricing should recognize that DVF's heritage, design credentials, and fabric quality justify the investment. Limited edition prints and special collections may command premium pricing within the existing range.

What stands out

• Iconic wrap dress in 95 styles with proven design heritage since 1972
• Comprehensive range across eight apparel categories for complete outfits

Worth knowing

• USD 198–1095 price range positions DVF as luxury investment, not budget-friendly
• Smaller niche categories like outerwear (9 items) limit options in certain styles

What makes the DVF wrap dress different from other dresses?

The DVF wrap dress uses jersey fabric engineered to sculpt the body as a second skin, with prints designed to move and enhance femininity. The silhouette balances elegance with ease, allowing the garment to adapt to different body types without extensive tailoring, and communicates confidence through its body language.