Dog is Good

Dog is Good creates clothing and gifts celebrating the bond between dogs and their owners. Founded in 2008 by dog trainer Gila Kurtz, the brand offers apparel, books, and accessories priced from $20 to $33, featuring dog-themed designs and messaging. It suits dog enthusiasts who want wearables that express their passion for their pets.

Dog is Good specializes in clothing and gifts celebrating the bond between dogs and their owners. The brand was founded by Gila Kurtz, a dog trainer inspired by her Dalmatian mix Zoe, and now offers a range of wearables and accessories for dog enthusiasts.

What Dog is Good Offers Dog Lovers

Dog is Good creates apparel and gifts designed around the central idea that dogs become a major part of daily life—from meal planning around dog-friendly restaurants to permanent car seat blankets and countless phone photos. The brand transforms that deep connection into wearable celebrations. The product line includes clothing and accessories that let owners express their love for their pets through fashion and gifts. Zoe, Sasha, and Henry represent the dogs that inspire the brand's creative direction. Gila Kurtz's background as a dog trainer brought authenticity to the brand's understanding of what dog owners value: items that acknowledge how profoundly pets shape routines, relationships, and identity. Whether you're looking for everyday wear or special occasion pieces, the collection is built around the premise that celebrating your dog deserves to be part of how you express yourself to the world.

Browsing the Apparel and Gift Selection

The Dog is Good catalog includes clothing and gift items spanning a range of styles and price points. New arrivals are regularly added to keep the collection fresh, making it worth browsing even if you've shopped before. The variety means there's something for different budgets and preferences—from statement pieces to subtle nods to your dog's place in your life. The brand's foundation in dog training expertise informs the design choices, ensuring items resonate with people who genuinely understand the dog owner lifestyle. Shopping the site lets you filter by product type, color, and occasion, so whether you're buying for yourself or as a gift for another dog lover, navigation is straightforward. Many items work as gifts because they appeal to the dog-centric worldview rather than trends. The apparel quality and design reflect a brand that understands its core audience: people for whom dogs aren't just pets but central figures in how they live and present themselves.

What stands out

• Founded by a dog trainer with real expertise in dog owner psychology
• Gifts work well for any dog lover regardless of their pet's breed

Worth knowing

• Limited to apparel and gifts, not a food or supplies store

Who founded Dog is Good and why?

Gila Kurtz, a dog trainer, founded Dog is Good after her Dalmatian mix Zoe joined her family. Gila discovered that working with dogs combined her love of animals with her passion for teaching, and she built the brand to celebrate how dogs reshape the lives of their owners.

What types of products does Dog is Good sell?

Dog is Good specializes in clothing and gifts for dog owners. The collection includes apparel and accessories designed to help people express their love for their dogs, with new arrivals added regularly. Products are aimed at dog lovers rather than the dogs themselves.