ezpz

ezpz makes silicone feeding products for babies and toddlers, mats, cups, utensils, and other sensory tools, created by a feeding specialist and a Colorado mom, priced $5 to $100. Current listings center on its Kit system for practicing self-feeding skills, from a single Kit 3 set at $50 to a combined Kit 1+2+3 bundle at $140. The woman-owned brand says it has served more than 8 million customers in its first decade. It suits parents working through baby-led weaning and early independent-eating milestones.

ezpz offers silicone mats, cups, utensils, and sensory tools designed by a pediatric feeding expert to support baby-led weaning and self-feeding milestones. Founded by a Colorado mom, the woman-owned brand has served over 8 million customers in its first 10 years.

What Makes ezpz Different

ezpz was built by Lindsey Laurain, a mom who left corporate work to design better feeding solutions for her own children. Rather than generic baby gear, each product is developed with input from a pediatric feeding specialist to align with how babies and toddlers naturally learn to eat. The product range spans 67 retail items, from entry-level to mid-range price points (USD 5–100 across the catalog), letting parents start with basics like a simple silicone mat or move to full feeding sets as their child grows. The brand emphasizes thoughtful design and safety throughout—qualities that have earned trust from parents, pediatricians, and feeding specialists. ezpz operates as a woman-owned and women-run small business, with a stated focus on empowering families toward mealtime independence rather than pushing unnecessary purchases.

What stands out

• Designed with pediatric feeding specialist input for developmental appropriateness
• Woman-owned and women-run small business with 10+ years of customer trust
• Wide price range (USD 5–100) accommodates budgets from basic to comprehensive

Worth knowing

• Clearance inventory is limited and availability fluctuates

What age range are ezpz products designed for?

ezpz products support babies starting solids through toddler independence, with developmentally appropriate designs at each stage. Silicone mats and feeding tools are made for baby-led weaning and self-feeding milestones, though exact age ranges vary by product. Check individual product pages for specific recommendations.

Are ezpz products safe for everyday use?

Safety is a core principle for ezpz. Products are designed by a pediatric feeding specialist and reviewed by parents, pediatricians, and feeding specialists. Silicone construction is food-safe and easy to clean, and thoughtful design aims to prevent common feeding hazards. Review product details for specific safety certifications.