Fly By Jing

Fly By Jing is an American premium Chinese food brand known for its signature Sichuan chili crisp. Founded in 2018 by Jing Gao, the company has become the top chili crisp brand in the US and is now stocked in major retailers nationwide.

What Problem Does Fly By Jing Solve

Fly By Jing addresses the challenge of finding authentic, high-quality Sichuan condiments in the US market. Many home cooks and food enthusiasts struggle to source genuine chili crisp with the right balance of heat, flavor, and texture that transforms everyday meals. The brand's products bridge that gap by bringing traditional Sichuan recipes and cooking techniques directly to American kitchens. Each product is crafted with the culinary authenticity that comes from founder Jing Gao's roots in Chengdu, Sichuan Province, combined with quality standards that appeal to health-conscious consumers. Whether you're elevating a simple bowl of rice, adding depth to soups and noodles, or experimenting with fusion cooking, Fly By Jing provides restaurant-quality ingredients for home use.

How Fly By Jing Organizes Its Range

Fly By Jing's product lineup centers on three main categories: Sichuan chili crisp, sauces, and instant noodles in Sichuan style. The chili crisp is the flagship offering, available in different heat levels and formulations to suit various dishes and heat tolerances. The sauce collection expands on traditional Sichuan flavor profiles, allowing customers to build a pantry of complementary condiments. The instant noodle line brings ready-to-eat convenience while maintaining authentic taste and texture that reflect regional cooking styles. This organized approach means shoppers can either focus on a single hero product like the signature chili crisp or build a complete Sichuan cooking toolkit. All products are made in Chengdu using traditional methods, ensuring consistency with the brand's heritage.

Is Fly By Jing Worth Your Money

Fly By Jing sits in the premium segment of the condiment and specialty food market, with pricing that reflects both ingredient quality and production standards. The brand's achievement of B Corp certification signals commitment to ethical sourcing and business practices beyond just product quality. Availability at major retailers including Whole Foods, Target, and Costco confirms that mainstream grocery chains trust the brand's standards. For home cooks seeking authentic Sichuan flavors or chili crisp fans who prioritize ingredient integrity over budget-friendly alternatives, the investment is justified by consistent quality and versatility across recipes. The rapid growth from a Kickstarter campaign in 2018 that exceeded its funding goal by more than threefold to becoming the number one chili crisp brand in America speaks to how well the product resonates with consumers who value authenticity.

What stands out

• Authentic Sichuan recipes from founder's family heritage and home region
• Stocked in major US retailers including Whole Foods, Target, Costco
• B Corp certified, indicating ethical sourcing and sustainability practices

Worth knowing

• Premium pricing reflects quality but may exceed budget-friendly shopper expectations
• Range is narrowly focused on Sichuan flavors rather than broader global cuisines

Where is Fly By Jing's chili crisp manufactured?

All Fly By Jing products are made in Chengdu, Sichuan Province, China, where founder Jing Gao was born. This ensures the products reflect authentic regional recipes and traditional production methods rather than being adapted for overseas manufacturing.

Why did Fly By Jing start as a Kickstarter campaign?

Founder Jing Gao launched Fly By Jing on Kickstarter in 2018 to validate market demand and fund production. The campaign aimed to raise 35,000 USD but exceeded that goal by raising 120,000 USD, demonstrating strong consumer interest in authentic Sichuan condiments.

What does B Corp certification mean for Fly By Jing?

B Corp certification indicates that Fly By Jing meets rigorous standards for social and environmental performance, accountability, and transparency. It signals the brand's commitment to ethical business practices beyond just making quality food products.