Halfdays

Halfdays is a ski and outdoor wear brand for women, by women. On a mission to make the outdoors more approachable, inclusive, and fun – Halfdays takes an entirely women-first approach to technical ski and outdoor wear with a fashion-forward and size-diverse product offering.

Halfdays is an olympian-founded ski and outdoor apparel brand designed in Colorado specifically for women's bodies and fit. Founded in 2020 by former Winter Olympian Kiley McKinnon and co-founders Ariana and Karelle, the brand offers technical ski wear and year-round mountain apparel in a size-diverse range.

Shopping Experience at Halfdays

Halfdays' website makes browsing their women's ski and outdoor collection straightforward. The brand specializes in technical apparel engineered for female athletes and outdoor enthusiasts of all skill levels, from beginners to competitive skiers. Their product range spans ski jackets, base layers, and season-round outdoor wear, all designed with attention to women's proportions and movement. The sizing is inclusive across multiple body types, which addresses a core frustration that drove the brand's founding. Browsing their site, you'll find detailed product descriptions and fit information that reflect the brand's commitment to helping customers find gear that actually works for their bodies. Checkout is secure and straightforward. The brand ships orders and processes returns through their own website, keeping the shopping experience direct and customer-focused. For those new to technical outdoor wear, the product pages include guidance on care and layering, helping shoppers make informed decisions about their purchases.

Where Your Money Goes at Halfdays

When you buy from Halfdays, you're supporting a women-founded company that operates with a clear mission: to make outdoor gear that fits women properly and to disrupt the male-dominated outdoor industry. Co-founder Kiley McKinnon's experience competing in the 2018 Winter Olympics revealed a critical gap in the market—ski wear marketed as 'unisex' was designed for men's bodies. The brand launched officially in November 2020 and has since grown its community significantly, hosting large-scale meetups like a January 2021 gathering in Breckenridge that drew over 100 attendees. Every purchase supports product development rooted in actual women's biomechanics and athletic needs, not afterthoughts to male-focused designs. The brand's Colorado headquarters remains central to their design philosophy, and their ongoing expansion into year-round outdoor apparel reflects a commitment to keeping women equipped across seasons. By shopping Halfdays, you're investing in a business that prioritizes inclusivity, technical performance, and fashion-forward design as equally important.

What stands out

• Engineered specifically for women's bodies and fit, not unisex designs
• Founded by 2018 Winter Olympian; technical ski wear proven at elite level
• Size-diverse and inclusive sizing across their full product range

Worth knowing

• Free shipping typically requires a minimum order threshold
• Limited to ski and mountain apparel; not a full-service clothing brand

Who founded Halfdays and why?

Halfdays was co-founded in 2020 by Kiley McKinnon, a 2018 Winter Olympian, along with Ariana and Karelle. Kiley launched the brand after competing in men's ski wear at the Olympics and becoming frustrated with the lack of proper fit for women's bodies in outdoor gear and the male-dominated outdoor industry culture.

What products does Halfdays offer?

Halfdays specializes in technical ski wear and year-round outdoor apparel designed for women. Their range includes ski jackets, base layers, and mountain wear across multiple sizes and body types. All products are designed with women's proportions and athletic needs in mind, engineered to perform at competitive and recreational levels.