Heidi Merrick

Heidi Merrick | Women’s Designer Dresses, Swimwear & Knitwear. California-designed. Timeless feminine style for every season.

Heidi Merrick is a California fashion house founded in 2006, specializing in dresses, swimwear, knitwear and tailored pieces with much of the collection made in Los Angeles. Their designs blend timeless feminine style with California ease, ranging from black-tie dresses to beachwear.

What to Know Before You Shop

Heidi Merrick offers a carefully curated selection across eight product categories: dresses, swimwear, tops, bottoms, knitwear, skincare, a secondary line called SRF, and scent. The collection spans from entry-level basics to investment pieces, with prices ranging from $115 to $695. The brand maintains a streamlined catalog of about 250 products, updated regularly with new arrivals. Most of their most coveted pieces—the Azadeh Dress, Ginger Dress, and Prose Kaftan—are available in multiple colors and fabrications. The brand's philosophy centers on pieces that work from the office to the weekend, made with natural fibers like linen, silk, and corduroy. Shoppers appreciate the Los Angeles-made construction and the California aesthetic that defines the house.

What Heidi Merrick Actually Sells

The core of Heidi Merrick is dresses—56 styles ranging from casual linen shifts to structured evening pieces. Swimwear is equally substantial, with 63 designs that the brand describes as pieces where swim becomes dressing. Knitwear includes sweaters and layering pieces designed for comfort and versatility. Tops span 41 styles, bottoms add 40 options, and the brand recently expanded into skincare, scent, and a secondary line called SRF. The SRF collection features striped tees and casual basics priced around $175 to $195. Signature bestsellers include the Azadeh Dress in black linen at $585, the Ginger Dress in linen at $655, and the Nysa Dress in vermilion linen at $695. Knitwear staples like the Daily Sweater sit at $295. Every piece reflects the brand's twenty-year commitment to California-designed fashion suitable for both formal occasions and everyday life.

What stands out

• Much of collection made in Los Angeles with premium natural fibers.
• Versatile designs work from formal events to everyday beach wear.
• Curated selection avoids overwhelming choice while maintaining variety.

Worth knowing

• Investment prices from $115 to $695 limit accessibility for budget shoppers.

When was Heidi Merrick founded?

Heidi Merrick was founded in 2006 as a California fashion house. The brand began with a single dress and has since grown to offer dresses, swimwear, knitwear, tailoring, and other pieces over twenty years.

Are Heidi Merrick clothes actually made in Los Angeles?

Much of the Heidi Merrick collection is made in Los Angeles, as stated on their website. This reflects their California-design philosophy and contributes to the pricing structure, as domestic manufacturing typically costs more than overseas production.