Lanz of Salzburg

Lanz of Salzburg is a heritage sleepwear brand loved for generations. Traditional Flannel Nightgowns and Pajamas for Women, Men, Kids and Pets.

Lanz of Salzburg has been crafting comfortable sleepwear for over 60 years, blending Old World charm with cozy flannel and soft fabrics. The brand offers nightgowns, pajamas, robes, and chemises for women, men, kids, and pets, with pieces priced from $36 to $82.

A Time-Honored Sleepwear Heritage

Lanz of Salzburg stands out as a brand that has earned loyalty across generations. Many customers wear the same nightgowns their mothers and grandmothers did, making it more than just sleepwear—it's a family tradition. The brand embraces this legacy by emphasizing love, tradition, and comfort in every piece. Its aesthetic draws from Tyrolean prints and Old World design, creating sleepwear that works beautifully in family photos and holiday gatherings at home. The company positions itself as a maker of garments meant to be cherished and passed down, rather than quick disposables. This generational appeal has helped Lanz maintain its place in American homes for decades, even as fashion trends shift around it.

Nightgowns Lead the Collection

Nightgowns are the heart of Lanz of Salzburg's catalog, with 74 styles to choose from, far outnumbering other categories. The brand also offers 19 pajama options, 6 robes, and 4 chemises for women, plus smaller collections for men, kids, and pets. This deep lineup of nightgowns reflects the brand's core identity and expertise. Whether you're drawn to traditional flannel or softer microfleece, you'll find multiple cuts, prints, and sleeve lengths. The Kids collection ensures families can match in Lanz pieces for special occasions or everyday comfort. The focus on nightgowns means if that's your primary sleepwear need, you're unlikely to run out of fresh options when shopping here.

What stands out

• Over 60 years of heritage and multi-generational customer loyalty
• Nightgown-focused collection with 74 styles and varied fabrics

Worth knowing

• Limited men's and pet sleepwear options compared to women's
• Mid-range prices may feel high for budget-focused shoppers

What makes Lanz nightgowns different from other brands?

Lanz of Salzburg combines over 60 years of sleepwear expertise with Old World Tyrolean design and quality fabrics like flannel and microfleece. Many customers choose them because their mothers and grandmothers wore Lanz, making the brand a family tradition rather than a trend.

Does Lanz make sleepwear for kids and men?

Yes, Lanz offers a small collection for children and one men's style, though the brand specializes in women's nightgowns and pajamas. They also have pet sleepwear, making it possible for the whole family to match during photos or holidays.