LoveShackFancy

LoveShackFancy is a New York City-based lifestyle brand founded in 2013 by stylist, designer and creative director Rebecca Hessel Cohen.

LoveShackFancy is a New York City-based lifestyle brand founded in 2013 that specializes in pink-forward, floral-filled apparel and accessories. The brand combines vintage inspiration with modern femininity, offering everything from mini dresses to maxi pieces for romantics at heart.

What You'll Find at LoveShackFancy

LoveShackFancy's apparel line centers on romantic, feminine pieces that lean into florals, ruffles, lace, and bows. The collection includes mini dresses, maxi dresses, jackets, sweaters, skirts, tops, and tween dresses. Prices range from $95 to $1,295, spanning entry-level basics to investment pieces. The brand's aesthetic merges vintage-inspired silhouettes with contemporary design, creating clothing meant for everyday occasions and special celebrations alike. Each piece reflects the brand's signature rose-colored, flower-filled world view. The collection appeals to those seeking a cohesive romantic style rather than trend-chasing basics.

Product Range and Design Philosophy

With 30 stores worldwide and 450 retail partners globally, LoveShackFancy has grown from a single hand-dyed wedding dress into an award-winning, family-owned company. The brand's founder, Rebecca Hessel Cohen, began as a Fashion and Beauty Editor at Cosmopolitan before launching the label in 2013. Her creative direction has shaped a distinctive aesthetic: an overflow of pink, prints, and feminine details that celebrate love and confidence. The collection spans multiple categories with substantial depth—mini dresses and jackets form the largest product lines, while sweaters, skirts, and tops provide layering and accessory options. The brand has collaborated with Gap, Stanley, Pottery Barn, Bogner, Supergoop, and American Girl, extending its floral-romantic vision across lifestyle and home categories. This expansion beyond apparel reflects how the brand has matured while maintaining its core femininity and celebration of beauty.

What stands out

• Cohesive, distinctive aesthetic with romantic florals and feminine details
• Wide price range from entry-level to investment pieces across apparel
• Global retail presence with 30 stores and 450 partners worldwide

Worth knowing

• Niche style may not appeal to those preferring minimalist or contemporary looks
• Higher-priced items reach luxury levels at the top of the range

What is LoveShackFancy's signature style?

LoveShackFancy combines vintage inspiration with modern femininity, featuring pink, florals, ruffles, lace, and bows. The brand creates clothing for romantics at heart who want to feel beautiful and confident in pieces meant for both everyday wear and celebrations.

Who founded LoveShackFancy?

Rebecca Hessel Cohen, a former Fashion and Beauty Editor at Cosmopolitan, founded LoveShackFancy in 2013. She began by designing a hand-dyed halter dress for her own wedding, which sparked the brand's romantic, celebration-focused vision.

What product categories does LoveShackFancy offer?

The apparel line includes mini dresses, maxi dresses, jackets, sweaters, mini skirts, short-sleeve tops, sleeveless tops, and tween dresses. Prices range from $95 to $1,295, covering entry-level basics through investment pieces.