Luli Bebe

Luli Bebe designs diaper bag backpacks with multiple compartments and stroller straps, founded in 2017 and priced $59 to $329. The current catalog centers on the Infinite collection, a diaper bag backpack and a matching smaller carryall, available in black, blush, and latte colorways at $138 and $88. The brand ships free within the United States on every order. It suits parents who want a single designer bag that functions as both a diaper bag and a daily backpack, in a color-matched set.

Luli Bebe makes stylish designer diaper bag backpacks with large capacity and multiple compartments, plus daily backpacks and travel bags. Founded in 2017, the brand offers free US shipping on all orders.

Quick Takeaway for Busy Parents

Luli Bebe specializes in designer diaper bags and backpacks that don't sacrifice style for function. The Monaco Diaper Bag—the brand's breakout product—has been featured in Vogue, PopSugar Moms, and Good Morning America, and is a Nordstrom Best Seller. If you want a bag that works as hard as you do without looking utilitarian, this is the brand to consider. Prices range from entry-level to luxury depending on which line you choose, and free US shipping applies to all purchases.

What Luli Bebe Actually Sells

The brand's core offering is diaper bags in the designer backpack style, available with features like stroller straps, changing pads, and large compartments. Beyond diaper bags, Luli Bebe also carries Daily Backpacks for everyday use, smaller travel and petit bags, and gift cards. Their full product range spans from entry-level bags priced lower on the scale to premium designer options reaching the higher end. Each design emphasizes both functionality—multiple organizational compartments—and aesthetic appeal, so the bags work in professional settings as well as at the park or daycare.

Who Typically Buys From Luli Bebe

The brand's target customer is a parent—most often a mother—who doesn't want to compromise on style while managing the practical demands of motherhood. Luli Bebe's founder Arpi Kachatryan started the company after her own experience with a newborn daughter and was inspired by the needs of other parents she knew. The bags appeal to people who appreciate European design sensibilities and are willing to invest in a quality piece that doubles as both functional diaper storage and a stylish everyday backpack. The Monaco Diaper Bag's popularity across major retailers and publications suggests the brand resonates with fashion-conscious parents and gift-givers looking for premium baby gear.

Pricing and What to Expect to Pay

Luli Bebe's product line ranges from USD 59 to USD 329, giving customers options across multiple price points. Entry-level and petit bags sit at the lower end of the spectrum, while full-size designer diaper bags and premium daily backpacks occupy the mid to upper range. The Monaco Diaper Bag, the brand's signature piece, falls into the higher-priced category reflecting its designer status and media recognition. All purchases qualify for free US shipping, which adds value especially on larger orders. The price range suggests Luli Bebe positions itself as a premium brand but still offers accessible starting points for customers new to the line.

What stands out

• Designer aesthetic that works for both parenting and professional settings
• Diaper bags include functional features like stroller straps and changing pads
• Free US shipping on all orders

Worth knowing

• Premium pricing means entry costs are higher than budget bag brands
• Smaller product range compared to mass-market baby gear retailers

What makes the Monaco Diaper Bag special?

The Monaco is Luli Bebe's flagship product that sparked the brand's growth. It has been featured in major publications like Vogue and Good Morning America, and is a Nordstrom Best Seller. Its popularity is built on combining sleek European design with practical diaper bag features.

Do I get free shipping on every order?

Yes. Luli Bebe offers free US shipping on all orders, regardless of price or product type. This applies whether you're buying a small travel bag or a full-size designer diaper backpack.

What's the price range for beginner bags?

Luli Bebe's most affordable options start at USD 59, which typically includes smaller travel bags and petit styles. Diaper bags and daily backpacks span a wider range, with most designer pieces falling in the mid to premium tiers up to USD 329.