Magnolia

Find timeless home décor, furniture, kitchen essentials, and lifestyle goods at Magnolia. Thoughtfully designed pieces that help you create a home with purpose.

Magnolia offers thoughtfully designed home décor, furniture, and lifestyle goods ranging from budget-friendly accents to high-end pieces. The store combines online shopping with a physical presence in Waco, plus a lifestyle magazine and television network.

What Magnolia Sells and Who Shops There

Magnolia specializes in timeless home décor, furniture, kitchen essentials, and lifestyle goods designed to help you create a home with purpose. The brand's product range spans eight main categories: rugs, seasonal items, furniture, accents, wall decor, paper and office supplies, table top goods, and kitchen essentials. Whether you're furnishing a new room or refreshing your space with smaller accents, Magnolia caters to homeowners and design enthusiasts who value intentional, curated pieces. The store's origins date back to 2003 as a small 1,800 square foot home decor shop, and it has since expanded to serve customers globally through its website. Beyond products, Magnolia offers lifestyle inspiration through its quarterly print magazine, Magnolia Journal, and a television network launched in 2020 in partnership with Warner Bros. Discovery, both emphasizing stories and spaces that celebrate meaningful moments at home.

Price Range and Product Categories

Magnolia's inventory spans a wide price spectrum, with items starting as low as $16 and reaching up to $5,689, giving shoppers flexibility whether they're hunting for affordable accent pieces or investing in statement furniture. The largest selection comes from rugs with 38 styles available, followed by seasonal décor with 36 options and a solid furniture assortment of 29 pieces. Accents and wall decor round out the mid-size categories with 22 and 21 items respectively, while smaller collections like kitchen essentials (10 pieces) and table top goods (13 pieces) offer curated selections for specific rooms. On sale, Magnolia home décor starts from $7, and bargain-priced home items are available from $29, making it possible to refresh your space without major spending. The breadth of categories and price points means you can build a cohesive look by mixing higher-investment furniture pieces with affordable smaller décor items.

What stands out

• Wide price range from $16 to $5,689 suits different budgets
• Eight distinct product categories cover most home needs

Worth knowing

• Larger furniture pieces sit at the premium end of pricing
• Limited kitchen essentials compared to home décor selection

What types of products does Magnolia carry?

Magnolia offers home décor, furniture, rugs, seasonal items, wall decor, kitchen essentials, table top goods, and paper and office supplies. All items are designed with an emphasis on thoughtful, intentional design that helps create purposeful living spaces.

Does Magnolia have a physical store location?

Magnolia's original 1,800 square foot home decor shop opened in 2003 in Waco, Texas, and remains open to visitors. However, the brand now operates primarily as an online retailer serving customers globally, with the physical Waco location as part of the broader Magnolia lifestyle experience.