maude

maude is a wellness brand focused on intimate health products designed with attention to quality and thoughtful simplicity. The collection includes personal care items and wellness tools ranging from $35 to $97. It suits people seeking straightforward, inclusive intimate wellness solutions without unnecessary complexity or judgment.

Shopping experience at Maude

Maude's storefront centers on quality and accessibility across seven product categories. The brand carries 56 items spanning devices, lubricants, condoms, bath and body products, bundles, kits, and branded merchandise. Prices range from $13 to $104, making entry points available for customers exploring their first purchase as well as those seeking premium bundles. The site is designed with simplicity in mind, reflecting Maude's mission to demystify the sexual wellness aisle. Navigation is straightforward, and product descriptions are detailed and medically informed. Checkout is handled directly on their website, with no third-party marketplace fulfillment. Returns and shipping policies are handled by Maude directly, keeping the customer experience unified and brand-controlled.

Behind Maude's mission and products

Maude was founded in 2018 by Éva Goicochea, a former healthcare legislative aide who spent a decade with forward-thinking companies before recognizing a gap in the sexual wellness industry. In 2020, Dakota Johnson joined as an investor and co-creative director, bringing additional resources and visibility to the brand's growth. The company operates with a medical advisory board, including board-certified OB/GYN Dr. Carla Williams, ensuring products are safe, effective, and well-researched. This commitment to expertise sets Maude apart in a category historically marked by outdated design and gatekeeping. Products are engineered to be affordable without compromising on materials or performance, reflecting the brand's core values of quality, simplicity, and inclusivity. Every item is designed to integrate seamlessly into customers' lives while meeting medical standards.

What stands out

• Products designed with medical expertise and affordability
• Wide price range from $13 to $104 suits different budgets

Worth knowing

• Limited to 56 products compared to larger wellness retailers
• Highest-priced items reach $104, which may deter budget shoppers

Who founded Maude and what is their background?

Maude was founded in 2018 by Éva Goicochea, a former healthcare legislative aide with a decade of experience at forward-thinking companies. Dakota Johnson joined in 2020 as an investor and co-creative director. Together they built Maude on a mission to modernize the sexual wellness industry through quality, simplicity, and inclusivity.

What product categories does Maude carry?

Maude offers seven main categories: devices, lubricants, condoms, bath and body products, bundles, kits, and branded merchandise. Across these categories, the brand carries 56 products priced from $13 to $104, with condoms available starting at $5.