Pappy & Co

Live the bourbon lifestyle with goods, gifts, apparel and foods inspired by and barrel-aged in Pappy Van Winkle and Old Rip Van Winkle bourbon barrels.

Pappy & Co sells apparel, home goods, food, and accessories inspired by Pappy Van Winkle bourbon heritage. The brand combines bourbon craftsmanship tradition with lifestyle products ranging from USD 18 to USD 475.

Who Pappy & Co is built for

Pappy & Co appeals to bourbon enthusiasts and Van Winkle family legacy supporters who want to live the bourbon lifestyle beyond just drinking. The brand is designed for people who value craftsmanship, celebrate with quality goods, and appreciate the history behind Pappy Van Winkle bourbon. Whether you're outfitting a home bar, buying gifts for fellow bourbon lovers, or wearing apparel that reflects your bourbon appreciation, Pappy & Co positions itself as a lifestyle brand for those who slow down and enjoy life's moments. The company was founded in 2013 by descendants of the Van Winkle family—the same family that established Louisville's Stitzel-Weller Distillery on Derby Day in 1935—giving the brand direct connection to bourbon heritage and family tradition.

What product lines Pappy & Co stocks

The store organizes its catalog into distinct lifestyle categories. Home & Bar is the largest section, featuring barware and décor inspired by barrel-aged bourbon. Apparel & Gear includes clothing and accessories celebrating the bourbon lifestyle. Food items range from bourbon-flavored products to barrel-aged goods. Cigar-related offerings include both cigars and cigar accessories for those pairing them with bourbon. Gift Cards are available for flexible gifting. Each category reflects the brand's philosophy of blending bourbon heritage with everyday living. Products are sourced through a network of partners and craftspeople aligned with Pappy & Co's commitment to quality and craftsmanship.

What stands out

• Direct connection to Van Winkle bourbon legacy and family heritage
• Wide product range from USD 18 to USD 475 accommodates different budgets

Worth knowing

• Premium pricing on some home bar and gift items reflects brand positioning
• Niche appeal mainly to bourbon enthusiasts rather than general shoppers

What is Pappy & Co's connection to bourbon?

Pappy & Co was founded in 2013 by descendants of the Van Winkle family, whose great-grandfather Julian Van Winkle founded Louisville's Stitzel-Weller Distillery in 1935. The brand creates goods inspired by and barrel-aged in Pappy Van Winkle and Old Rip Van Winkle bourbon, blending family heritage with lifestyle products.

What categories of products does Pappy & Co sell?

The store offers Home & Bar goods, Apparel & Gear, Food items, Cigars, Cigar Accessories, and Gift Cards. Products range from small apparel pieces to premium barware, all inspired by the bourbon lifestyle and heritage theme.