Piccolinobaby

Explore Piccolino's selection of high-quality baby gear, including the best in strollers, feeding, bathing products, nursery furniture, teen furniture, gliders and recliners & more.

Piccolinobaby is a family-owned baby retailer that stocks carefully selected strollers, car seats, cribs, and nursery furniture rather than overwhelming you with every option. Founded in 1995, the store combines an in-person showroom in Lakewood, New Jersey with online shopping to help new parents find functional and stylish gear.

Shopping at Piccolinobaby from start to finish

Piccolinobaby organizes its inventory around core categories: single strollers, convertible car seats, cribs, full beds, highchairs, crib bedding, bouncers and rockers, and stroller accessories. Products range from entry-level to premium, with items priced between $115 and $2,495. The retailer's stated philosophy is to filter the market for you, stocking only the most functional, stylish, and innovative items available rather than offering everything. If you live near Lakewood, New Jersey, you can visit the physical store at 1797 Avenue of the States, Unit 2, to see and test products before buying. Store hours are Sunday through Thursday 10am to 6pm and Friday 10am to 1pm. For remote shoppers, you can place orders online and browse the full selection without leaving home. Customer service is available by phone at (732) 905-0400 or email at hello@piccolinobaby.com. The brand maintains a social media presence on Instagram but directs service requests to phone or email rather than through that channel.

What drives Piccolinobaby's pricing and selection

As a family-owned operation, Piccolinobaby invests in curating its catalog rather than pursuing an everything-to-everyone model. The store carries over 250 products across eight core categories, with single strollers and stroller accessories forming the largest selection. The inventory spans from convertible car seats and safety gear to nursery furniture and feeding products, reflecting what the brand sees as essentials for new parents. Pricing varies widely to serve different budgets, from budget-conscious shoppers to those purchasing high-end items like complete stroller systems. The brand emphasizes that it has already done the research and testing, so customers benefit from pre-filtered choices. This curation approach shapes both the product mix and the price range you'll encounter: rather than hunting through thousands of generic options, you're browsing a smaller, vetted collection.

What stands out

• Curated inventory narrows choices for overwhelmed new parents
• Wide price range ($115–$2,495) serves multiple budgets
• Physical showroom in Lakewood lets you test products first

Worth knowing

• Limited to one physical location in New Jersey
• Smaller overall selection than general-purpose retailers

How long has Piccolinobaby been in business?

Piccolinobaby has been family-owned and operated since 1995. That nearly 30-year history informs the store's curation and product knowledge.

Can I visit the store in person?

Yes. The flagship location is at 1797 Avenue of the States, Unit 2, Lakewood, NJ 08701. Hours are Sunday–Thursday 10am–6pm and Friday 10am–1pm. You can call (732) 905-0400 or email hello@piccolinobaby.com.

What categories of baby gear does Piccolinobaby stock?

The store carries strollers, car seats, cribs, full beds, highchairs, crib bedding, bouncers, rockers, and stroller accessories. All items are selected for functionality, style, and innovation rather than offering every product available.