Popunderwear

Pop Underwear is a brand of comfortable bamboo underwear made by women for women...and men

Pop Underwear is a Montreal-designed bamboo underwear brand founded by two Quebec entrepreneurs in 2019. The company makes comfortable basics and loungewear for all bodies, with a focus on quality materials and inclusive sizing.

Who Pop Underwear is for

Pop Underwear caters to anyone seeking everyday comfort without compromising on style. The brand was founded by women and explicitly designs for all bodies, making it a good fit whether you're shopping for yourself or a partner. Their range spans traditional underwear through relaxed loungewear, so whether you prefer minimal basics or cozy pieces for at-home wear, there's likely something that matches your taste. The unisex joggers and long tees suggest a modern approach to fit rather than rigid gendered categories.

What they sell and price range

Pop Underwear's catalog includes 146 underwear styles, 66 loungewear pieces, 26 boxer options, and accessories. Prices in CAD range from 21 to 77. Unisex joggers like the 'FEELING HIGH' and 'FREE PASS' styles sit at 65 CAD, while matching long tees in the same prints run 60 CAD. This mid-range positioning reflects the use of bamboo fabric throughout, which typically commands a higher price than cotton blends but remains accessible for regular rotation purchases.

Bamboo fabric and construction

All Pop Underwear basics are made from 100 percent bamboo, a material known for breathability, moisture-wicking, and a soft feel against skin. Bamboo is also naturally hypoallergenic, which appeals to those with sensitive skin. The brand emphasizes that their pieces are made with care, and the consistent use of this single material across their entire range suggests a commitment to quality over cutting corners with cheaper synthetics. Bamboo also has environmental appeal compared to conventional cotton.

Design and variety

Pop Underwear launched with fun, playful branding—names like 'ON A CLOUD' and 'FREE PASS' hint at their lighter tone. The founders' marketing experience (including work with major consumer brands) likely informs their design choices and product development. With hundreds of styles across multiple categories, there's room to explore different cuts, prints, and fits rather than being locked into a narrow selection. The unisex loungewear line suggests they're moving beyond traditional underwear into comfortable basics for everyday wear.

What to know before ordering

Pop Underwear is based in Montreal and operates from popunderwear.com. Before placing an order, check the sizing chart carefully, especially if you're trying unisex pieces for the first time—fit can vary between gendered and unisex cuts. Review their shipping policy and return terms to understand how long delivery takes and what the process is if something doesn't fit or arrive as expected. Since bamboo fabric has slightly different care needs than cotton, also confirm washing instructions on the product page to ensure your pieces last.

What stands out

• 100 percent bamboo fabric across entire range
• Inclusive sizing and unisex options available
• Wide selection: 200+ styles across multiple categories
• Founded and designed by women with marketing expertise

Worth knowing

• Mid-range pricing may not appeal to budget shoppers
• Limited information provided about return or shipping policies
• Niche regional brand with less market presence than larger competitors

Is Pop Underwear only for women?

No. The brand was created by women and designed with all bodies in mind. Their unisex joggers, long tees, and boxer styles make it suitable for anyone regardless of gender identity.

What makes bamboo underwear better?

Bamboo is naturally soft, hypoallergenic, moisture-wicking, and breathable. It's also gentler on sensitive skin than many synthetic blends and has lower environmental impact than conventional cotton farming.

What's the price range for basics?

Pop Underwear prices run from CAD 21 to CAD 77. Unisex joggers typically cost around CAD 65, while matching long tees are CAD 60. Individual undergarments sit at the lower end of this range.

Where is Pop Underwear based?

Pop Underwear was founded in Montreal, Quebec in 2019 by co-founders Jessika Dénommée and Vahiné Lefebvre. The brand is designed in Montreal and operates through popunderwear.com.

Do they offer unisex sizing?

Yes. Pop Underwear's product range includes unisex loungewear, joggers, and long tees designed to fit multiple body types rather than strictly gendered fits. Check sizing charts before ordering to find your best fit.