Poupette St Barth

Shop poupettestbarth.com for womenswear, kidswear, shirts, tops, dresses, tunics & jumpsuits for the summer and the beach.

The story behind Poupette St Barth

Poupette St Barth began when French designer Poupette Giraud arrived in St Barth in 1979 and fell in love with the island lifestyle. A self-taught globetrotter from Cannes, Giraud used her childhood nickname—petite doll in French—as the brand name and set out to create a wardrobe for the life she wanted to live. Her philosophy was simple: bring a dream collection to life and share it with other women. The brand's boho-chic aesthetic unites freedom of expression with easy, joyful elegance, designed for sun, salt, and spontaneous afternoons. Since expanding its collection to include luxury resort wear in 1995, Poupette St Barth has grown into a worldwide brand sold across more than 220 retail points, including its own boutiques. Today it remains a brand truly made by a woman for women—a way of dressing rather than just a label.

What to shop: mini dresses, tunics, and more

The core collection centers on mini dresses (87 styles), tops (61 styles), and long dresses (45 styles), rounded out by jumpsuits, cover-ups, shirts, and skirts. Each piece emphasizes the resort-wear aesthetic: lightweight fabrics, island-inspired designs, and versatility for beach days, travel, and warm-weather living. The mini dress selection is the largest category, offering an array of boho prints and silhouettes. Tops and long dresses provide layering options and dressier choices for evening. Jumpsuits offer structured alternatives, while cover-ups and tunics serve as practical poolside pieces. Skirts round out the wardrobe options. The brand's consistent design language means pieces mix and match easily, making it simple to build a cohesive vacation or warm-weather wardrobe. All items reflect the brand's signature blend of casual elegance and timeless style.

What stands out

• Iconic resort wear brand with 45+ years of heritage design
• Wide range of styles from mini dresses to jumpsuits for versatility

Worth knowing

• Luxury pricing starts at USD 170, limiting access for budget shoppers
• Boho-chic aesthetic may not appeal to minimalist or trend-focused buyers

Who is Poupette St Barth designed for?

Poupette St Barth is designed for women seeking boho-chic resort wear that blends elegance with ease. The brand appeals to travelers, beach lovers, and anyone building a warm-weather wardrobe with timeless, versatile pieces that transition from day to evening.