PRIDE+GROOM

Elevating pet grooming worldwide with all-natural, luxury dog grooming products by New York's Pride & Groom. ✓Shop Now

PRIDE+GROOM is a New York-based dog grooming brand founded by Heather Perlman, Regina Haymes, and Jane Wagman to create natural, high-quality coat care for dogs. The brand offers shampoos, conditioners, brushes, and grooming bundles designed to benefit both the coat and skin.

Natural Grooming Products for Dogs

PRIDE+GROOM specializes in all-natural dog shampoos and grooming products formulated without harsh chemicals. The brand was born when its three founders struggled to find a high-quality, natural shampoo for their own dogs and decided to fill that gap themselves. Their product philosophy centers on ingredients that nourish both the coat and the skin beneath, moving away from generic pet products toward formulations closer to what you'd use on your own hair. The brand carries several specialized lines designed for different coat types and skin needs.

Product Lines for Different Coat Types

PRIDE+GROOM organizes its offerings into targeted lines: The Shedder line addresses excessive shedding, The No-Shed line is designed for dogs prone to matting, and The Sensitive One line caters to dogs with sensitive skin. The Final Coat line rounds out their shampoo range. Beyond liquids, PRIDE+GROOM also sells grooming tools like The 3-In-One Brush (USD 65.00) and brush-plus-finish combos (USD 84.00), plus grooming bundles that pair complementary products together. Refill options in gallon sizes (USD 120.00 each) are available for customers who want to stock up on their chosen formula.

Price Range and Value Positioning

PRIDE+GROOM prices range from USD 8 to USD 120, reflecting a premium positioning within the dog grooming category. Individual grooming tools and smaller product sizes sit at the lower end, while gallon refills and bundles command the higher prices. The Calming Duo (USD 46.00) and The Brush + Finish Duo (USD 84.00) are popular bundles that combine shampoos and tools at a mid-to-premium price point. For customers committed to a particular line, the gallon refills offer a way to maintain inventory without repurchasing individual bottles repeatedly, though the upfront cost is substantial.

What to Know Before You Order

Since PRIDE+GROOM ships from New York, delivery timeframes and shipping charges will vary depending on your location. The brand also sells gift cards, which may be useful if you're shopping for a fellow dog owner. Before selecting a product, identify your dog's primary coat concern—whether shedding, sensitivity, or general maintenance—to pick the right line. Gallon refills are concentrated products, so confirm your storage space and how frequently you groom your dog to avoid waste. Check the ingredient list if your dog has known sensitivities to specific botanicals or fragrances, even though the brand focuses on natural formulations.

What stands out

• Natural, high-quality ingredients designed for coat and skin health
• Multiple specialized lines tailored to different coat types and concerns
• Gallon refill options available for regular users and professional groomers
• Founded by dog owners solving a personal problem, not just a commercial venture

Worth knowing

• Premium pricing compared to mass-market dog shampoo brands
• Limited product range compared to larger, multi-category pet suppliers
• Gallon refills have high upfront cost despite per-ounce savings

What makes PRIDE+GROOM different from other dog shampoos?

PRIDE+GROOM was created by dog owners frustrated with existing products and focuses on natural ingredients that nourish both coat and skin. The brand designs specialized lines for specific coat concerns like shedding and sensitivity, rather than offering one generic formula.

Which product line should I choose for my dog?

Select based on your dog's main coat issue: The Shedder for excessive shedding, The No-Shed for matting-prone coats, The Sensitive One for sensitive skin, and The Final Coat for general coat maintenance. Review ingredient lists to confirm suitability.

Are gallon refills worth buying?

Gallon refills (USD 120.00) suit dogs groomed frequently or professional groomers with high product usage. For occasional home grooming, smaller bottles may be more practical to avoid product expiration or storage issues.

Does PRIDE+GROOM offer grooming bundles?

Yes. The Calming Duo (USD 46.00) and The Brush + Finish Duo (USD 84.00) combine shampoos with complementary products at a bundled price, making them convenient starting points for new customers.

Where does PRIDE+GROOM ship from?

PRIDE+GROOM is based in New York. Shipping times and costs depend on your location. Confirm delivery expectations and any applicable shipping fees when placing your order.