Pura Vida Bracelets

Makers of the original friendship bracelet, Pura Vida jewelry is a shareable, wearable celebration of the connections and colors that make you, you. Shop Pura Vida now!

Pura Vida Bracelets specializes in friendship bracelets and handmade jewelry inspired by the Costa Rican outlook on life. The brand offers colorful, stackable designs that celebrate connection and individual style.

Friendship Bracelets for Everyone

Pura Vida Bracelets is the maker of the original friendship bracelet. The brand's core collection features handmade bracelets and jewelry designed around the concept of "made of friendship material"—pieces meant to be shared, stacked, and worn as wearable celebrations of connection. Their jewelry spans friendship bracelets, boho accessories, and resort-style pieces that appeal to anyone looking for colorful, casual jewelry with meaning. Since their founding in 2010 during a surf adventure in Costa Rica, the brand has expanded while maintaining its focus on color, connection, and the laid-back philosophy of "pura vida." The office is located in La Jolla, California, and they design pieces for people who value individuality, vibrant aesthetics, and the story behind what they wear.

What stands out

• Original friendship bracelet maker since 2010
• Handmade colorful jewelry celebrating connection and individuality

Worth knowing

• Prices are mainstream for casual jewelry but not budget

What makes Pura Vida Bracelets different from other jewelry?

Pura Vida is the original friendship bracelet maker. They create handmade, stackable jewelry celebrating connection. Founded in 2010, the brand emphasizes vibrant pieces inspired by the Costa Rican 'pura vida' outlook on enjoying simple, meaningful moments.