The Flat Lay Company London

The Flat Lay Company London designs flat lay bags and pouches for organizing travel essentials. Founded in 2017 by Izzy, the London-based brand has expanded from a single drawstring bag and appears in major retailers including Sephora UK, ASOS, and Urban Outfitters, with prices from $44.99 to $68.99. It suits travelers and beauty enthusiasts seeking compact, stylish organization.

The Flat Lay Co. designs flat lay bags and pouches that keep your essentials organized and accessible. Founded in 2017 by Izzy, the London-based brand has grown from a single drawstring bag into a collection stocked at Sephora UK, ASOS, and Urban Outfitters.

Who Should Shop The Flat Lay Co.

The Flat Lay Co. is built for people who value organization and efficiency in their daily routines. Whether you're commuting to work, heading to the gym, or traveling, the brand's flat lay designs keep your makeup, hair tools, and accessories visible and within reach. The products appeal especially to those tired of rummaging through traditional cluttered pouches or bags. If you're someone who applies makeup on the go, switches between locations throughout the day, or simply wants to protect your items from dirty surfaces, these bags solve a real problem. The brand's aesthetic also resonates with those who appreciate thoughtful, design-forward accessories that look good on bathroom counters or in flat lay photography. Fans of the brand include beauty influencers and people who follow beauty media, given endorsements from figures like Molly-Mae Hague and features in publications such as Vogue and Cosmopolitan.

Product Lines Worth Your Attention

The Flat Lay Co. offers eight main product categories across roughly 109 items. Box Bags (16 styles) and Essential Pouches (15 styles) form the core collection, followed by Brush Cases (15 styles) for makeup brush storage. Marshmallow Bags (13 styles) provide a softer aesthetic option, while Bundles (12 items) let you combine multiple pieces at a set price. Smaller categories include Showcases (11 items, likely display or organization solutions), Hair Tool Cases (6 styles) for flat irons and styling tools, and Mini Keyrings (6 styles) for compact accessory attachment. Each line uses the flat lay design principle, which means items sit flat rather than taking up deep vertical space, making contents instantly visible. The variety in product counts suggests the brand focuses heavily on different print designs and colorways across its core silhouettes rather than entirely different bag shapes.

What stands out

• Flat lay design keeps contents visible and organized
• Founded 2017 by designer Izzy still directing products
• Stocked at major retailers including Sephora UK and ASOS

Worth knowing

• Mid-range pricing from USD 20–68 may exceed basic pouches
• Product availability varies by print and style across inventory

What is the flat lay bag design?

A flat lay bag sits horizontally and allows contents to spread out flat rather than stacking vertically in a pouch. This design keeps everything visible at a glance, so you can quickly find what you need without digging. It's particularly useful for makeup, hair tools, and small accessories.

Are The Flat Lay Co. products sold anywhere else?

The Flat Lay Co. products are stocked at major retailers including Sephora UK, ASOS, Look Fantastic, and Urban Outfitters, but the brand's full range and exclusive offers are available on their official website, theflatlayco-us.com.