The True Products

Discover True Laundry's Eco-friendly, Plant-based, Safe & Effective Laundry Care Products. True Products are American-based and Black-owned.

The True Products offers plant-based, concentrated laundry detergent and fabric softener designed to be safe for families and the environment. As a Black-owned, American-based company, they focus on effective cleaning without caustic ingredients or animal essences.

What Sets True Products Apart

The True Products builds its reputation on highly concentrated laundry formulas that deliver more cleaning power per ounce. Their flagship True Detergent uses a 4x concentration ratio, meaning one ounce handles one load of laundry. This approach cuts down on plastic waste and shipping weight while reducing the amount of product you need to buy. The detergent is free of caustic ingredients and animal essences, making it suitable for all fabric types and all washing machine styles, including high-efficiency models. True Fabric Softener is made from 97% cottonseed and features a plant-based formula with lavender scent. The brand's low-suds formula might initially seem counterintuitive, but True Products argues that suds levels don't determine cleaning effectiveness—a principle validated by modern HE washing machines. As a Black-owned business, the company emphasizes its American roots and commitment to eco-conscious manufacturing.

Laundry Products and Price Range

The True Products catalog spans laundry detergent options, fabric softener, mesh laundry bags, and apparel, with prices ranging from $8 to $54. Their core lineup includes six laundry detergent formulations, allowing customers to choose between different scents or variants. The concentrated formula means even the smallest bottles cover multiple loads, stretching value further than conventional detergents. Fabric softener rounds out the laundry care range with a plant-based alternative to traditional synthetic options. Mesh laundry bags are also available for delicate items. Entry-level products sit at the lower end of the price spectrum, while larger bottles or bundled offerings reach toward the mid-range, making it accessible for budget-conscious shoppers while supporting premium eco-friendly ingredients.

What stands out

• 4x concentrated formula reduces usage and packaging waste
• Plant-based ingredients safe for families and sensitive skin
• Black-owned American business with eco-friendly focus

Worth knowing

• Limited product range compared to mainstream detergent brands
• Mid-range pricing reflects premium eco-friendly formulation

How much does one bottle of True Detergent last?

The 4x concentration means one ounce equals one load of laundry. A standard bottle covers many loads depending on size, significantly extending usage compared to conventional detergents and offsetting the higher per-bottle price.

Is True Detergent safe for high-efficiency washing machines?

Yes. True Detergent is formulated for all machine types, including high-efficiency models. The low-suds formula is specifically designed to work with modern HE washers, which rely less on suds for cleaning power.

What's in True Fabric Softener?

True Fabric Softener is made from 97% cottonseed and uses a plant-based formula. It's scented with lavender and offers an eco-conscious alternative to synthetic fabric softeners found in conventional laundry brands.