Velvet by Graham & Spencer

It began in 1997 as an aspiration to create fashion forward tee shirts that embodied the laid-back luxe of LA style. Today it has evolved into full collections recognized for their meticulously crafted, clean elevated staples.

Velvet by Graham & Spencer specializes in elevated California-style essentials, from tees to dresses, crafted with premium materials and meticulous attention to detail. Founded in 1997, the brand focuses on timeless pieces that balance laid-back luxury with uncompromising quality.

What Velvet Solves for Casual Luxury Shoppers

Velvet by Graham & Spencer addresses the challenge of finding everyday basics that feel genuinely special. Most shoppers struggle to find tees, tops, and dresses that combine comfort with a refined aesthetic without resorting to mass-produced fast fashion. Velvet positions itself as an alternative: pieces designed to feel luxurious in hand yet wearable in daily life. The brand's California roots inform its design philosophy—garments that capture LA's relaxed elegance rather than rigid formality. Whether you need a perfect basic tee or a layering piece, the collection emphasizes materials like organic cotton and cashmere, thoughtful construction, and cuts that flatter across different body types. This appeals to shoppers who value longevity over trend-chasing and are willing to invest in pieces that last.

How Velvet Organizes Its Range

Velvet's product lineup spans eight categories, making it easy to navigate by garment type. Tees form the core collection with the largest selection, followed by tops and dresses. The brand also offers pants, sweaters, shirts, jackets, and cardigans, allowing shoppers to build complete outfits or mix-and-match with existing wardrobes. Prices range from USD 55 to 288, with most pieces falling into the mid-to-premium tier. This structure reflects the brand's focus: elevated basics rather than budget options or luxury price points that only wealthy shoppers can access. The breadth of categories means someone shopping for a single item can easily discover complementary pieces. Each garment type maintains the same design principles—premium fabrics, clean silhouettes, and careful construction—so the entire collection feels cohesive rather than scattered.

What stands out

• Premium materials and LA-based production ensure durable, high-quality garments
• Thoughtful design across eight categories lets you build cohesive outfits easily

Worth knowing

• Price range USD 55–288 requires higher upfront investment than fast fashion
• Limited customer reviews visible on many product pages may slow purchase confidence

What makes Velvet different from mall brands?

Velvet manufactures primarily in Los Angeles, hand-selects premium fabrics, and emphasizes timeless design over seasonal trends. Garments are constructed to last years rather than seasons, justifying the mid-to-premium price point.

Are Velvet's materials sustainable?

The brand prioritizes ethical sourcing, using organic cotton and carefully selected fabrics that meet luxury and sustainability standards. LA-based production reduces environmental impact compared to overseas mass manufacturing.