Vera Bradley

Vera Bradley makes colorful bags, backpacks, and travel accessories in exclusive patterns designed to add organization and style. Listed products range from $25 to $165, featuring Disney-themed designs across cosmetics, totes, duffels, and bag charms. It suits travelers and everyday users seeking vibrant, patterned organization in quality fabrics.

The Story Behind Vera Bradley

Vera Bradley began in 1982 when co-founder Barbara Bradley Baekgaard saw travel as purely practical and imagined something more expressive and joyful. That vision sparked a movement focused on adding color and personality to everyday essentials. Today, the brand remains committed to thoughtfully designed pieces that enrich movement and mark life's meaningful occasions. Beyond products, Vera Bradley has raised more than $40 million for breast cancer research since 1993, a commitment that continues as part of their core values. The company philosophy centers on creating pieces that fit real life, whether you're navigating daily routines or once-in-a-lifetime moments.

What Vera Bradley Actually Sells

The Vera Bradley product range spans eight main categories. Crossbodies and satchels each offer 32 styles, making them among the most popular choices for everyday carry. Travel bags include 29 options for longer journeys, while backpacks provide 27 styles suited to different lifestyles. Totes come in 25 varieties for versatile carrying, and smaller items like IDs and keychains offer 24 practical options. The cosmetics line features 22 products, and textiles round out the collection with 11 pieces. Every item features the brand's signature colorful patterns and is designed with organization and functionality in mind.

What stands out

• Wide range from bags to cosmetics with colorful, exclusive patterns
• Strong charitable commitment—$40 million raised for breast cancer research

Worth knowing

• Limited textiles selection with only 11 items compared to other categories
• Higher-end items reach $165, which may stretch some budgets

What categories does Vera Bradley offer?

Vera Bradley sells crossbodies, satchels, travel bags, backpacks, totes, IDs/keychains, cosmetics, and textiles. Each category features multiple styles designed with their signature colorful patterns and functional organization.

When did Vera Bradley start?

Vera Bradley was founded in 1982 by co-founder Barbara Bradley Baekgaard, who envisioned travel and everyday items with more color, expression, and joy than the purely practical options available at the time.