Willow

Experience the freedom of Willow: the original fully in-bra, wearable breast pump with hospital-grade suction and leak-proof mobility. Hands-free, discreet, and app-controlled, Willow pumps are the only wearables engineered to be moms' primary pump. Shop the #1 rated wearable pump for comfort and effectiveness today.

Willow makes the original fully in-bra, wearable breast pump with hospital-grade suction and app control. Founded and based in the U.S. with a team of women innovators, it's designed for moms who want hands-free pumping without sacrificing comfort or milk output.

Shopping Willow: Hands-Free Pumping, Start to Finish

Willow's product line centers on wearable breast pumps engineered as a primary pump rather than a backup option. The core appeal is discreet, in-bra pumping without being tethered to a wall or outlet. The pump features app control, allowing you to manage sessions from your phone, and is designed with leak-proof mobility so you can pump while working, caring for other children, or simply moving around your home. Beyond the pump itself, Willow has expanded into complementary products including accessories and breast care items. The brand emphasizes that these aren't products made for the sake of it, but solutions developed with real-life mom problems in mind. Customer support includes Mom Coaches and International Board Certified Lactation Consultants available to help you navigate your pumping journey. The ordering process happens directly through their website, making it straightforward to browse, compare, and purchase.

What stands out

• Hands-free, discreet in-bra design frees you from wall outlets
• Founded and led by women, with lactation experts on staff
• App-controlled pumping lets you manage sessions from anywhere

Worth knowing

• Wearable pumps carry a higher price point than traditional models
• Requires app functionality, which may not suit all users

What makes Willow different from other breast pumps?

Willow is the original fully in-bra, wearable breast pump engineered as a primary pump with hospital-grade suction. It's app-controlled and leak-proof, letting you pump while moving around. Founded in 2017, it's the only leading pump brand founded and based in the U.S. with a team of women innovators.

Does Willow offer customer support for pumping questions?

Yes. Willow includes Mom Coaches and International Board Certified Lactation Consultants as part of their customer service. They're available to help you with pumping techniques, troubleshooting, and other breastfeeding concerns throughout your journey.