HiSmile is an Australian oral care brand built around at-home teeth whitening strips and serums, sold alongside a wider toothpaste and mouthwash range. This guide covers what's actually in the whitening lineup, how the strips are meant to be used, what it costs, and who it suits.
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The Core Whitening Products
HiSmile's two main whitening strip lines are the V34 Whitening Strips, which the brand markets with a 30-minute application and 'whitens after one use' claim, and the PAP+ Whitening Strips, built around PAP (phthalimidoperoxycaproic acid) — a whitening agent increasingly used as a peroxide alternative. Both are at-home strip products rather than an in-office or dentist-applied treatment.
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Beyond Strips: The Wider Range
HiSmile also sells a V34 Colour Corrector Serum, an iD Stain Whitening Mouthwash, a Tooth Armour Toothpaste Serum, flavoured toothpaste (including a Watermelon variant and a Simpsons-branded electric toothbrush collaboration), and a newer line of exfoliating tooth wipes. The range is built so a whitening strip routine can be paired with maintenance products — toothpaste, serum, mouthwash — rather than sold as a single standalone item.
Hismile Professional
Separate from the retail lineup, HiSmile runs a 'Hismile Professional' line aimed at dental providers, which the brand points to as a signal that its whitening approach has a foothold beyond direct-to-consumer retail. That's worth noting as context, though the professional line and the at-home strips sold on the main site are distinct products with different intended use.
Pricing
Whitening strips run $35–$39, with an Affordable Whitening Set bundling multiple products at $63.99. Toothpaste runs around $13, and the mouthwash and toothpaste serum are priced at $24.99 each. Pricing sits closer to a premium oral-care brand than a drugstore whitening kit.
What to Expect from At-Home Whitening Strips
As with any at-home whitening product, results depend on your starting tooth shade, the cause of any discoloration, and how closely you follow the application instructions — a 'whitens after one use' claim describes a visible first-use effect rather than a guaranteed final result for every user. Anyone with sensitive teeth, existing dental work, or a specific dental concern should check with a dentist before starting a whitening routine, strips included.
Who It Suits
HiSmile fits anyone looking for an at-home whitening routine with a maintenance product line built around it, rather than a single isolated whitening kit. It suits buyers comfortable with premium oral-care pricing. It fits less well if you have known tooth sensitivity or dental work that complicates at-home whitening — that's a conversation worth having with a dentist before buying any strip product, HiSmile included.
Frequently asked questions
What's the difference between V34 and PAP+ strips?
V34 Whitening Strips are marketed with a 30-minute application and a visible first-use result. PAP+ Whitening Strips are built around PAP, a whitening agent used as a peroxide alternative.
Does HiSmile sell anything besides whitening strips?
Yes — toothpaste (including flavoured options), a colour corrector serum, a stain-whitening mouthwash, a toothpaste serum, and a newer line of exfoliating tooth wipes.
Is HiSmile whitening suitable for sensitive teeth?
Anyone with sensitive teeth or existing dental work should check with a dentist before starting any at-home whitening routine, strips included.
What is Hismile Professional?
A separate line aimed at dental providers, distinct from the at-home strips and toothpaste sold on HiSmile's main retail site.
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