321podium

Podium's products are guided by three principles: experience, efficacy, and honesty. Truly built from within, Podium was created by CrossFit champ, Mat Fraser along with the “Buttery Bros”, industry legends Paul Haverland and Jeremy Osborne. Our ingredients are fully disclosed, fully transparent, and 100% awesome.

The Story Behind Podium Nutrition

Podium is a premium sports nutrition brand founded by CrossFit champion Mat Fraser, Paul Haverland, and Jeremy Osborne. This collaboration between an elite athlete and two industry veterans centers on transparent, effective sports nutrition. The brand is built on three core principles: experience, efficacy, and honesty. Every ingredient is fully disclosed, giving customers complete transparency about their supplements. Unlike many brands that hide formulations in proprietary blends, Podium's transparency reflects its athletic roots, where performance and trust matter most. The company's commitment to disclosed ingredients and honest marketing sets it apart in the supplement market, appealing to serious athletes and fitness enthusiasts who demand to know exactly what they're consuming.

Vitamins, Supplements, and Branded Apparel

Podium's product lineup centers on two main categories that serve their core athletic audience. The Vitamins & Supplements line includes 36 different products designed for athletes seeking performance, recovery, and general wellness support. These products reflect the brand's emphasis on ingredient transparency and efficacy, targeting everyone from CrossFit competitors to general fitness enthusiasts. Beyond supplements, Podium offers branded apparel and accessories that appeal to athletes. Their collection includes winter beanies, performance t-shirts like the PODIUM Stroopwafel T-shirt, PODIUM Phys Ed shirt, and PODIUM ROSTER T-shirt, plus functional items like The Peacock Shaker V2 and the PODIUM Funnel bottle. While apparel represents a smaller portion of their catalog, it allows customers to support the brand while getting quality gear. The price range spans from $10 to $78, making Podium accessible to different budget levels while maintaining premium positioning.

What stands out

• Fully transparent ingredients backed by experienced athletes
• Built by industry veterans and CrossFit legend Mat Fraser

Worth knowing

• Limited product selection compared to larger retailers
• Primarily focused on sports nutrition and apparel

What types of products does Podium carry?

Podium offers vitamins and supplements designed for athletes, with 36 products in their main line. They also carry branded apparel including beanies, shaker bottles, and t-shirts, with overall pricing from $10 to $78.

Who founded Podium and what are their core values?

Podium was founded by CrossFit champion Mat Fraser, Paul Haverland, and Jeremy Osborne. Their brand centers on three principles: experience, efficacy, and honesty, with fully disclosed ingredients.