Biom

Biom makes plant-based, plastic-free wipes in refillable dispensers for everything from baby care to disinfecting. Products range from $6 to $72, with refillable options and scent varieties. The brand targets environmentally conscious shoppers seeking an alternative to traditional plastic-heavy wipe categories.

Biom makes plant-based, plastic-free wipes in refillable dispensers, covering everything from baby care to disinfecting. Their mission centers on improving a category typically dominated by plastic fibers and cost-cutting formulas.

The Quick Take on Biom

Biom sells plant-based wipes without plastic fibers, backed by a refillable dispenser model designed to reduce waste. The brand was founded by Will and Hank as a response to an industry where most wipes start with identical materials and prioritize shelf life over ingredient simplicity. Unlike larger manufacturers that produce wipes alongside diapers, garbage bags, and laundry detergent, Biom treats wipes as a category worthy of dedicated attention. Their approach replaces typical plastic fiber construction with better materials and thoughtful formulas. Every product line—from baby wipes to flushable options—is purpose-built rather than adapted from generic industrial systems. For shoppers concerned about single-use plastic and ingredient transparency, this focus on refillable packaging and simpler ingredient systems addresses a real gap in the market.

What Biom Actually Sells

The Biom store carries four main product categories. Wipes are their core offering, available in 50 different configurations to cover specific needs like baby care, disinfecting, flushable, and everyday use. Starter Kits bundle wipes with the refillable dispenser to get new customers started. The Dispenser itself comes in four styles—the refillable container that holds wipes and reduces packaging waste over time. Travel Packs offer smaller quantities for on-the-go use. Prices range from USD 17 to USD 84 across their full product lineup, accommodating both budget-conscious shoppers and those buying larger multipacks or bundled kits. The refillable model means initial purchases include the dispenser, but subsequent refills cost less because you're not replacing the container each time. This structure incentivizes long-term customers and aligns with Biom's sustainability message by removing the need to buy new packaging with every wipe purchase.

Who Shops at Biom

Biom appeals to parents seeking non-plastic alternatives for baby wipes, particularly those frustrated by the fact that 90% of conventional wipes contain plastic fibers. Households looking to reduce single-use packaging waste find the refillable dispenser model attractive—it cuts down on cardboard and plastic boxes that pile up with traditional wipe purchases. Health-conscious consumers who prefer simpler ingredient systems over cost-optimized formulas fit the brand's positioning. People who use wipes across multiple contexts—bathrooms, kitchens, diaper bags, car cupholders—benefit from Biom's category-specific products designed for each setting rather than a one-size-fits-all solution. Eco-aware shoppers appreciate the plastic-free fiber construction, a differentiator in an industry where plastic remains the standard. The brand also attracts users of other personal care products who value transparency and purpose-driven design, since Biom's founder story emphasizes thoughtful detail over mass-market compromise.

What stands out

• Plant-based plastic-free wipes address 90% industry standard of plastic fibers
• Refillable dispenser model cuts packaging waste and long-term costs
• Purpose-built formulas for specific uses instead of one-size-fits-all

Worth knowing

• Higher initial price due to dispenser included in starter kits
• Limited to plant-based ingredient philosophy, not suitable for all preferences

Are Biom wipes actually plastic-free?

Yes, Biom wipes are made with plant-based fibers, not plastic. The brand was founded specifically because 90% of conventional wipes use plastic fiber construction. Biom replaced that with better materials as part of their mission to improve the category.

How does the refillable dispenser save money?

You buy the dispenser once in a starter kit, then purchase refill packs that cost less because they skip the container. Over time, refills add up to lower per-wipe costs compared to buying new packaged wipes repeatedly, plus you reduce packaging waste.

What types of wipes does Biom make?

Biom offers purpose-built wipes for baby care, disinfecting, flushable, and everyday use. They sell 50 wipe configurations across these categories, plus travel packs for on-the-go, starter kits with dispensers, and four dispenser styles.