ColourPop

Shop ColourPop® top-rated makeup for eyes, lips & face. From Super Shock Shadow to glossy balms & liners, plus iconic collabs. Find your match - shop now!

ColourPop makes high-quality eyeshadow, lipstick, and face makeup without the luxury price tag. Founded in 2014, the brand has built a loyal community by delivering bold colors and innovative formulas that beauty enthusiasts actually want.

Who Shops at ColourPop

ColourPop's customer base spans beauty enthusiasts at all skill levels—from beginners building their first makeup collection to experienced makeup artists experimenting with unconventional shades. The brand explicitly targets beauty lovers who value quality but resist overspending; their messaging centers on 'democratizing beauty' and making luxury accessible. Social media-savvy shoppers and color-bold makeup fans gravitate here because ColourPop constantly releases new shades and limited drops that feed the collection mentality. The brand also attracts collaborators and influencers who appreciate the product quality and appreciate having a voice in the beauty conversation. Whether you're a minimalist who needs one perfect red or a maximalist who owns fifty eyeshadows, ColourPop's range and pricing philosophy accommodate both.

What stands out

• Iconic formulas like Super Shock Shadow deliver professional quality at mid-range prices
• Bold, trend-forward color selection appeals to creative makeup lovers of all levels

Worth knowing

• Limited-edition collections sell out quickly, restricting choice after launches

When did ColourPop launch and who founded it?

ColourPop officially launched on May 1, 2014, by co-founders Laura Nelson and John Nelson. The Nelsons' family had owned one of Southern California's first cosmetics manufacturers since the late 1980s, giving them decades of industry expertise before starting ColourPop.

What is ColourPop's most famous product?

The Super Shock Shadow is ColourPop's iconic product—it launched with 31 shades on day one and remains their flagship offering. These highly pigmented, blendable eyeshadows are what made the brand famous and what loyal customers repurchase repeatedly.

Does ColourPop offer free shipping?

Yes. ColourPop provides free domestic shipping on orders over $30 and free international shipping on orders over $60. These thresholds make it easy to qualify for free shipping on most purchases, reducing your effective cost.