LG Beauty: Discover Dr. Groot, Belif, The Creme Shop and More

Shop belif, The Face Shop, Dr. Groot and more. Discover world-class innovations in Korean beauty, skin care, hair care, & personal care.

LG Beauty brings together premium Korean beauty brands like Belif, Dr. Groot, and The Face Shop in one curated marketplace. Shop clinically tested skincare, haircare, and personal care products backed by LG's 75-year legacy in cosmetics.

The LG Beauty Advantage and Brand Heritage

LG Beauty is operated by LG H&H, the cosmetics division of the LG Electronics conglomerate, giving it access to research and formulation expertise built over decades. The company launched its first beauty product—Lucky Cream, a face moisturizer—in 1947, which became an immediate bestseller. Today, LG Beauty operates as Korea's established cosmetics player, curating brands designed to enhance customers' lifestyle and beauty goals. Products are described as clinically tested and science-backed, reflecting the parent company's emphasis on innovation. The brand portfolio includes both mass-market and premium labels, spanning skincare, haircare, body care, and oral care. LG Beauty emphasizes cruelty-free and clean beauty collections alongside traditional formulations, positioning itself as customer-centric rather than trend-driven.

What stands out

• Curated selection of established Korean beauty brands in one marketplace
• Science-backed products with clinical testing and clean beauty options

Worth knowing

• Brand portfolio limited to LG H&H subsidiaries rather than independent creators

What brands does LG Beauty carry?

LG Beauty stocks multiple Korean beauty brands from the LG H&H portfolio, including Belif, Dr. Groot, and The Face Shop. Each brand offers distinct product lines spanning skincare, haircare, body care, and personal care, giving you variety within a unified shopping experience.

Are products clinically tested?

LG Beauty describes its products as clinically tested and science-backed, reflecting the research capabilities of its parent company, LG H&H. The brand emphasizes innovation and cruelty-free, clean beauty formulations alongside traditional skincare and personal care items.