Reaction Tackle

Shop Reaction Tackle for premium braided fishing line, tungsten weights & sinkers, rod socks, and fishing tackle. Trusted by anglers for top-quality gear at competitive prices. Fast shipping on all fishing supplies. Find everything you need to land more fish.

Reaction Tackle specializes in tournament-grade fishing tackle, from braided line to tungsten jigs, built by anglers for anglers. Founded in Wisconsin and trusted by millions, the brand emphasizes quality gear at competitive prices with fast shipping.

A Brand Built by Tournament Anglers

Reaction Tackle was founded by Chad and Heather Hodach, who saw a gap in the fishing market. Chad, a club bass tournament angler, was frustrated with the choice between expensive pro-grade tackle and budget gear that failed when it mattered most. He and Heather created Reaction Tackle to solve that problem: tournament-quality fishing tackle at fair prices, sold directly to anglers without middleman markups. The company started in a basement and garage in Wisconsin before moving to a proper warehouse in Big Bend. Today, the brand claims to serve over 2 million anglers. The product line includes braided and monofilament fishing line, tungsten and lead jigs, fishing hooks, tackle storage solutions, and rod socks. Prices range from 10 to 109 dollars, covering everything from entry-level supplies to specialized tournament equipment. The emphasis on fast shipping reflects the brand's core belief that serious anglers need their gear quickly and reliably.

The Tackle Selection and Price Range

Reaction Tackle organizes its catalog around the core needs of fishing anglers. The largest category is braided fishing line with 50 products, reflecting the brand's specialization in this essential component. Tungsten fishing jigs make up 12 products, positioned as a premium option for performance-conscious anglers, while lead jigs offer 11 budget-friendly alternatives. Tackle storage includes 11 products ranging from organizational systems to bags, with a separate bags category containing 10 items. Supporting categories include monofilament fishing line (4 products), fishing hooks (6), and general jigs (6). In total, 181 products span price points from 10 to 109 dollars. This breadth allows shoppers to build complete setups or replace worn components without leaving the site. The organization by material type and price tier makes it easy to compare options—for instance, choosing between tungsten and lead jigs, or between braided and monofilament line. Serious anglers appreciate this clarity, while beginners can start with entry-level items and upgrade as they develop preferences.

What stands out

• Tournament-grade quality at competitive prices versus traditional shops
• Wide range from entry-level to specialized jigs and line variants
• Fast shipping and direct-to-consumer model eliminate middleman markup

Worth knowing

• Smaller catalog than major sporting goods retailers
• Limited warranty and return policy details on website

Who founded Reaction Tackle and why?

Chad Hodach, a bass tournament angler, founded the company with his wife Heather to close the gap between expensive pro gear and affordable options. Their direct-to-consumer model cuts middleman markups to serve anglers with tournament-quality tackle at fair prices.