RMS Beauty

RMS Beauty pioneers clean beauty with natural makeup and skincare made from organic ingredients, founded in 2009 by makeup artist Rose-Marie Swift. Products range from $13 to $109, including bestselling concealers, cream eyeshadows, and highlighters. It suits beauty seekers who prioritize organic formulation without sacrificing performance.

RMS Beauty is a pioneer in clean beauty, founded in 2009 by makeup artist Rose-Marie Swift to prove that cosmetics could be made with safer, organic ingredients without sacrificing performance. The brand offers natural makeup and skincare across multiple product lines, from bestselling concealers and cream eyeshadows to highlighters and lipsticks.

Who RMS Beauty is for

RMS Beauty serves beauty enthusiasts who prioritize ingredient integrity and want makeup that works on everyday wear, photo shoots, and runway shows alike. The brand appeals to professionals and everyday users alike—a community that has trusted RMS for over a decade includes top supermodels and loyal followers seeking clean beauty without compromise. If you're tired of conventional cosmetics and want products that nourish skin while enhancing natural beauty, RMS Beauty's refined, multitasking formulas fit that philosophy. The brand is ideal for anyone who believes that beauty should be bold, authentic, and made with ingredients you can trust.

What RMS Beauty offers

RMS Beauty's lineup spans makeup, skincare, and accessories. Core product categories include cream eyeshadows (3 options), palettes (3), powder highlighters (2), lipsticks (2), and makeup brushes (2). The brand's most celebrated items include the Living Luminizer, UnCoverup Concealer, and Liplights Cream Lip Gloss. Shoppers can also choose from trial-size samples (6 available) to test products before committing to full sizes, plus branded merchandise (7 items) and bundled sets (14 packages). This variety makes it easy to curate a complete clean beauty routine or gift a friend a starter set.

What stands out

• Founder-led brand with 30+ years of makeup artistry expertise
• Full range of certified organic, clean-ingredient formulas
• Trial sizes and bundles let you explore or gift affordably

Worth knowing

• Price range of USD 26–133 sits at premium end for some budgets
• Limited shade variety in certain product categories

What makes RMS Beauty different from other makeup brands?

RMS Beauty was founded in 2009 by Rose-Marie Swift, a master makeup artist, specifically to prove that cosmetics could be made with safer, organic ingredients while delivering professional-quality performance. The brand meticulously sources active clean ingredients that nourish skin, unlike conventional makeup.

Can I try RMS Beauty products before buying full sizes?

Yes. RMS Beauty offers six trial-size sample products, letting you test formulas before committing to full-size purchases. Bundles (14 available) also provide curated sets at a lower per-item cost, making them ideal for exploring the range.