White Glo

White Glo is an Australian-owned teeth whitening brand established in 1995, offering at-home kits and oral care products formulated by dentists. The range spans whitening systems, mouthwash, and accessories priced from A$6 to A$65. Products are vegan-friendly and free of harsh chemicals, suiting those seeking natural smile enhancement.

White Glo is an Australian-owned teeth whitening brand established in 1995, offering at-home kits and oral care products formulated by dentists. The range spans toothpastes, whitening systems, and accessories priced from AUD 5 to 60.

A Quarter-Century of Australian Teeth Whitening

White Glo has built its reputation as Australia's leading teeth whitening brand since 1995. The company is proudly Australian-owned and operates as the category leader, with products now available in over 50 countries. Their formulations are specially developed by Australian dentists, reflecting a commitment to safety and efficacy. The brand has earned recognition through Canstar and Choice awards and holds ADA certification, validating its approach to dental care. Over the past seven years, White Glo's team has invested in research and development to refine their whitening range, aiming to deliver their most effective products to date. This heritage positions White Glo as an established player in the at-home teeth whitening market, appealing to customers who value proven expertise and locally-driven innovation.

What White Glo Sells: Six Product Categories

White Glo's product lineup covers a broad spectrum of teeth care and whitening needs. Toothpastes form the core range with 25 options, providing daily care foundations. Their four teeth whitening systems serve customers seeking targeted whitening treatments, while four whitening accessories complement these kits. The brand also offers a charcoal range with two products for those preferring activated charcoal formulations, plus a dedicated whitening toothbrush option. Two bundled offerings combine multiple products for added value. All products are formulated to be vegan-friendly, reflecting modern consumer preferences. This multi-category approach lets customers build a complete oral care routine or start with a single product, depending on their confidence level and budget.

What stands out

• Established 1995, Australian-owned with 50+ country presence
• Formulated by Australian dentists, ADA certified
• Vegan-friendly across all products, entry-level pricing from AUD 5

Worth knowing

• Mid-to-premium kits reach AUD 60, significant investment
• Whitening toothbrush limited to single option in range

Are White Glo products safe for daily use?

Yes, White Glo products are formulated to be safe for daily use and meet the requirements set by Australian dentists. The brand holds ADA certification and has invested seven years in research and development to refine their formulations for maximum safety and efficacy.