Nova Coupons & Promo Codes with 50% OFF (7 Working Codes) — September 2026

Nova is a seed-to-sale, veteran-owned CBD brand operating from Portage, Pennsylvania. They grow hemp on their own farm and handle extraction in-house, positioning themselves as a locally sourced alternative to mass-market CBD retailers.

What Nova Solves for CBD Shoppers

Nova addresses a core concern for CBD buyers: transparency and quality control. Because the brand grows, extracts, and processes all products at their own facility in Portage, PA, they eliminate middlemen and supply chain opacity. Many CBD shoppers struggle to verify where their products originate or how they're made, leading to skepticism about potency and purity. Nova's seed-to-sale model means they control every stage from cultivation through final product, which appeals to customers who want traceable, farm-direct CBD. The brand also emphasizes affordability alongside quality, positioning itself as an alternative to premium retailers while maintaining direct oversight of production standards.

How Nova Organizes Its Product Range

Nova uses a benefit-focused shopping structure, allowing customers to browse products by the specific effects or wellness goals they're seeking rather than by product type alone. This approach makes it easier for newcomers to CBD to find items suited to their needs without deep product knowledge. The brand leverages its blog and testimonials to educate shoppers on how to integrate CBD into daily routines, framing the purchase decision around lifestyle improvement. By organizing inventory around benefits, Nova creates a more guided shopping experience than traditional product listing pages. The veteran ownership and story—founded in early 2019 by Andy Golden, Vince Golden, and Matt Sinosky following the Farm Bill's passage in December 2018—also serves as a trust anchor, signaling that the business was built by people with skin in the game rather than speculative investors.

Value Verdict: Locally Sourced, Transparent Pricing

Nova delivers strong value for shoppers who prioritize transparency and local sourcing. A vertically integrated operation—farming and extraction under one roof—typically reduces costs compared to brands that outsource production, and Nova passes some of that savings to customers via competitive pricing. The veteran-owned status and origin story add intangible value for shoppers who want to support mission-driven businesses. However, without seeing specific product prices or comparing them side-by-side to national competitors, it's hard to quantify savings. The real advantage here is supply-chain visibility: you know exactly where your CBD comes from and how it was made, which many premium retailers cannot claim. For budget-conscious buyers who also value accountability, Nova's farm-to-shelf model justifies the purchase decision even if prices are not rock-bottom.

What stands out

Pros

• Veteran-owned seed-to-sale operation with full production control
• Locally grown and processed in Pennsylvania for traceability
• Benefit-focused shopping makes product selection straightforward

Cons

• Limited to one geographic region, which may affect shipping cost
• No details provided on specific product certifications or testing

Frequently asked questions

When was Nova founded and by whom?

Nova (Innovative Extracts LLC) was founded in early 2019 by Andy Golden, Vince Golden, and Matt Sinosky. The company launched after the Farm Bill was passed in December 2018, making industrial hemp cultivation legal. The founders decided to grow hemp on the Golden family's organic farm in Portage, Pennsylvania.

Is Nova actually veteran-owned?

Yes, Innovative Extracts LLC is 100% veteran-owned. The founders were motivated by their own experience using CBD and seeing how it helped friends and family. They built the business with a mission to provide affordable, locally grown CBD to improve people's quality of life.

Does Nova process its own CBD or outsource extraction?

Nova handles the entire process in-house. They established the first extraction and post-processing laboratory in their area alongside the farming operation. This seed-to-sale model means every step from hemp cultivation to final product is completed on-site in Portage, Pennsylvania.